Wednesday, 28 September 2016

Why Healthcare Marketers should care about the Apple CareKit?

Apple CareKit

Earlier this year, Apple announced the launch of a radical software development platform without much fanfare. This was the unveiling of the Apple CareKit - a new software framework that helps developers build apps and software focused on healthcare. Following this announcement, a number of developers actually started designing relevant Apps. Here are just a few:

A diabetes-management App. It helps track food & medication intake as well as activity. Available for the Apple Watch as well!

An App for the monitoring, treatment and medication of depression. Helps to diagnose mental health problems and track patient progress.

An infant-care App that covers feeding, sleeping and nappy cycles for a new born in an attempt to make the first three months a tad less hellish!

These were the first of the lot to come rolling out after the announcement. However, now that the CareKit has been made open source, you can expect to see a whole lot of apps come out in the days to come!

The CareKit isn't really for consumers - in the conventional sense. What I mean is that consumers like you and me won't use the CareKit itself. Rather, they will use Apps that have been built using the CareKit framework. In developer terms, the Apple CareKit is a SDK Platform or a Software Development Kit. This 'kit'essentially contains the building blocks that helps developers quickly and efficiently put together healthcare applications.

One example Apple offers is an upcoming app called EpiWatch, which allows you to send a notification to a friend of relative when a seizure is imminent. Like the three other Apps we saw above, the possibilities are limited only by the imagination of developers, which is one of Apple's strong suits.

The bigger benefit actually lies below the radar. What SDK's like the Apple CareKit can actually enable is a semblance of standardization across all the data that is likely to be generated. Different manufacturers are busy putting out different Apps and wearables designed to simplify user lives. However, unless a major player like Apple (hopefully Samsung is listening!) steps in, there is little chance that the data can be generated in a standardized manner. With the CareKit, that dream will come true – at least for devices running on the iOS platform!

In the Big Data Sense, this could prove to be really useful. Apple has a huge installed base of loyal users, and any data they generate may potentially help in formulating medical treatments. Assuming Privacy concerns are taken care of of course!

So stay tuned to this space on more as it happens!


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