Wednesday, 21 September 2016

The bizarre world of Healthaholic marketing!

There is Healthcare marketing and then there’s Alcohol marketing. Conventionally, you would thing the two would never meet, right? Well, apparently not so…

I’m still reeling from having stumbled upon this product. Welcome to the bizarre world of Anti-AGin – a young in spirit Gin that is touted to reverse the aging process even as you enjoy your tipple! The strap-line for the product actually says, “Rejuvenates your skin, while you drink.”

The alcoholic facial

The primary ingredient is collagen and this gin happens to be distilled with it. That’s not all though! The Anti-AGin also contains Chamomile, Tea Tree and other such ingredients which are usually used to preserve younger-looking skin. The product is available herebut always seem to be out of stock. However, for the relatively moderate price of 35 Pounds, you can preserve your youthful-looking skin. Or enjoy an interesting botanicals-flavored Gin in the bargain!

If that wasn’t weird enough for you this next item will surely tipple your fancy. The Clermont-Ferrand University hospital – a hospital about 290 miles south of Paris – opened a wine bar for terminally-ill patients in its palliative care division. (Where else but in France, right?)

The reason wasn’t difficult to fathom. Terminally-ill patients tend to get depressed, and what better way to help them deal with their depression than by allowing them to enjoy a glass of wine in the otherwise sterile surroundings of a hospital! I’ll raise three cheers to that!





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