For the past 20 years, The Webby Awards have been recognizing and awarding excellence in website and digital executions. Last year's winner under the Web - Health Category was the BioDigital Human by BioDigital, Inc. Here's a brief explanation, in their own words about the project.
Describe your nominated project—give us your elevator pitch.
The BioDigital Human represents the most sophisticated, interactive, 3D virtual human body platform available. At the cross-section of health and innovation lies a medically accurate virtual body map where users can explore detailed anatomy, fitness, and health conditions, remove layers to visualize animated diseases’ progress, and virtually take a tour of the human body. With ever-growing demands in healthcare for health and wellness information, the BioDigital Human platform powerfully transforms how we understand and communicate health through a unique fusion of art, science, and cutting-edge technology.
What inspired you most to follow your dreams/vision while working on this project?
Despite dramatic technical advances in healthcare, we face alarmingly low levels of health literacy. The BioDigital Human provides a powerful solution to this unmet need in healthcare, by offering an interactive, virtual tour of the human body. When integrated with the vast amount of online medical data and health records, the platform has the potential to deliver increasingly personalized views of patient health.
If you had one piece of advice for aspiring creators looking to define their own rules, what would it be?
BioDigital’s guiding management principle is people, product, and purpose – we’re focused on building up every leg of that three-legged stool in order to accomplish our original mission. We hire the best and brightest people to build the most innovative 3D health product on the market and inspire them with the purpose of transforming the way health information is communicated. Everything we build is purpose driven, from the patient education modules to the interactive testing environments for teaching surgical procedures, and that inspires our team to bring their best to the job every day.
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