Tuesday, 30 August 2016

3 bodies raising the bar in Healthcare Marketing

Healthcare Tourism, or the act where people from one country travel to another specifically to gain access to healthcare services, is a globally growing industry sector. Although a relatively recent entrant into the Asian region, the last couple of decades have witnessed the rapid rise of several Asian countries in this field and some of the most preferred destinations for quality healthcare are in Asia.


The triggers for Healthcare Tourism are plenty and well-defined. Among the chief reason is the affordability of care. In several developed economies, the cost of healthcare is prohibitive. The recent rise of on-par treatment options at a fraction of the price (often, even after including flight and accommodation charges) have prompted the spurt and steady growth. Another reason could be the inordinately long waiting times for countries which offer a version of nationalized healthcare. Yet another reason could be the availability of treatment options that are considered unethical or even illegal in the patients’ home countries.

Whatever the motivations may be, all Healthcare Tourists primarily seek one thing – quality healthcare at reasonable prices. This is the fundamental premise on which the entire industry has been built. While patients are surely seeking cheaper or more affordable alternatives, they are not necessarily willing to compromise on quality. And when it comes to multiple countries with multiple quality standards and multiple regulations, the crying need is for one consistent system that can provide confidence and credibility.

This is where the following three accreditation bodies become highly relevant. Over time, they have come to offer the credibility and reliability of global standards of excellence. Today, industry watchers worldwide often refer to them as the must-have accreditation even before a patient begins planning a trip.


This is the international arm of the Joint Commission Accreditation for Hospital Organisations (JCAHO). JCI is considered to be the ‘gold standard’ when it comes to certifying health care capabilities and accreditation gives patients the confidence that they are getting access to the best service according to International standards. Globally, the best hospitals for Medical Tourism strive to get and retain their JCI accreditation.


National Accreditation Board for Hospitals & Healthcare Providers (NABH) is a constituent board of Quality Council of India, set up to establish and operate accreditation program for healthcare organizations. NABH is an Institutional Member as well as a Board member of the International Society for Quality in Health Care (lSQua). NABH is also on the board of Asian Society for Quality in Healthcare (ASQua).


Medical Travel Quality Alliance (MTQUA) is an independent international organization that develops and promotes the highest standards of excellence in delivering treatment and care to medical travelers and health tourists. MTQUA informs and connects consumers who are seeking health and wellness services to health care and support service providers. It is considered to be a "go-to resource" for people seeking information on medical tourism globally.
Hospitals and Healthcare service providers who hope to tap in to the growing Healthcare Tourism market would do well to get themselves accredited by these bodies.


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